SLSA launches “Be a Lifesaver” campaign to encourage cashless donations at bus stops

Surf Life Saving Australia (SLSA) has launched is latest “Be a Lifesaver” campaign, featuring an interactive game display and Tap and Go donation facilities

In another joint effort between CAS, Commonwealth bank, JCDecaux, the interactive touchscreen panel encourages passers by to play a whack-a-mole inspired game, tapping the swimmers as they light up and then tapping their card for a $1.99 donation.

Melissa King, CEO of Surf Life Saving Australia, said: “This special build outdoor campaign provides an engaging experience for the community and not only helps raise awareness but also much-needed funds.”

Alan Klein, head of creative solutions at JCDecaux, said: “Rewarding audience engagement with real value is essential to any successful interactive outdoor campaign. Combining gaming with Tap and Go donation technology is a win-win scenario”

See it in action in the video below.